“What you see in the final video is genuine. “Precious and I are close, so when she filmed her part, we had a wonderful weekend of working, dancing, and doing karaoke,” says Hadid. “ felt fun and like getting back to normal.” Filmed over two weeks, the project gave Hadid, who was on-site for several days, the opportunity to spend time with pals like Lee. “It’s been a long time since you could even have a huge production like this,” says Hadid. “ this message that everyone can be motivated to get back out in the world and find those moments that make life magical and unexpected.”īringing the concept to life meant returning to the scale of extended, multi-location shoots, which had been impossible during the pandemic. “I knew whatever world Bardia was taking us to would be incredible,” she shared on the phone from New York. The film, directed by Bardia Zeinali, focuses on the joy of travel, a subject Hadid found timely after the coronavirus pandemic’s years of restrictions and isolation. Host to a who’s who of talent, she guides Jill Korteleve, Precious Lee, Devyn Garcia, and more through a surreal setting filled with campy humor and affordable fashion. Still, her wildest trip to date took her to a destination only accessible in fantasies.Īs H&M’s newest campaign star, Hadid serves as concierge at Hotel Hennes, a fictional resort dedicated to madcap adventures. Having traversed the globe for work and pleasure, the supermodel is used to living out of a suitcase during fashion month or jetting off for some well-deserved relaxation post-season. Gigi Hadid knows a thing or two about hotels.

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H and m ad campaign